Lourdes Leon, Madonna's daughter, is the new fresh face of the British designer, Stella McCartney. She appeared in advertising campaigns of Pop, the new brand's fragrance.

A first video was unveiled on the brand’s Instagram account. In other campaign images, the young 19-year appaears alongside Amanda Stenberg, actress and author of comics, the singer Claire Boucher, aka Grimes, and the model Kenya Kinski-Jones.

In the countryside, girls are doing a road trip in the middle of the American desert. They dance and have fun on the photographies taken by Glen Luchford and the video directed by Melina Matsoukas.

Pop fragrance released at the end of March in Sephora US Stores, in the Stella McCartney brand stores and also on the online website.