TopMan, ready-to-wear for men shown at the fashion week in London, creates a new Premium Collection. One clothing line with 40 pieces targeting "a more demanding customer." It is inspired by modern Scandinavian design and will be launched in 40 stores worldwide.

Premium will be updated throughout the year with new models available each season. The British label wants to focus on attention to detail and quality.

Include leather, merino wool and suede, the parts will cost from 18 to 200 pounds (from 23 to 258 euros) and will be available online and in stores.